Skin Care for Men
Who Never Had Any

Three products, two minutes a day, and the one treatment most men ask about first.

Portrait of Dr Imogen Hale

Dr Imogen Hale

Founder and medical director

18 September 2026, 5 min read

Most men we see have never used more than soap and a razor. That is a good place to start, because a short routine that is followed every day does more than a shelf of products used now and then.

Three products, two minutes

A gentle cleanser in the evening, a moisturiser with sunscreen every morning and a retinoid two or three nights a week cover almost everything. Shaving already works as a light exfoliation, so scrubs can stay on the shelf.

The question most men ask

It is usually about the frown lines between the brows. A small dose of anti-wrinkle injections softens them and keeps every expression, and we dose for thicker skin and stronger muscles, so the result looks rested.

Portrait of Dr Imogen Hale

Written by Dr Imogen Hale

Imogen founded Softglow in 2013 and still plans every new patient’s first course. She writes about method, and about why we so often do less.

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